Thursday, May 15, 2008

Keywords

I've been exploring the benefits of multiple keyword strings. Sometimes these are called long tail keywords. What they are is keywords with adjectives to make them very narrow and specific.
Look at it from the point of view of your potential customer. Suppose you're having a party and you've decided to have a luau theme. First you type in the word party. You get 891 MILLION results. Too many
....Now you type in luau party; you get 4.7 million results. Still too many but you got rid of 886 million websites.
So now you think more specifically about what you're looking for.
You want luau confetti, luau balloons and some leis.
Let's try luau confetti; you get 276 Thousand Results. That definitely narrowed it down, but what you really want is confetti that's shaped like palm trees. What do you type in?
Either palm tree confetti, 81 thousand results
confetti shaped like palm trees 44 thousand results.
bulk palm tree confetti 19 thousand results and
green palm tree confetti bulk 4 thousand results.
We went from 891 million to 4 thousand.
A much more manageable list for both you and the customer.

Whatever you do, experiment with specific keyword phrases. You might find more customers and learn more about your own business at the same time.

Tuesday, May 13, 2008

How to Submit My Site to Search Engines

There are so many search engines but the big 3 are Google, Yahoo and MSN
Within hours of registering your website you'll get emails from companies promising to submit your site to "hundreds" of search engines. Beware of these and Save yourself some money
You can submit your site yourself absolutely free
There is a commonly held belief that a new website built with a new domain will find itself in the "sandbox" for several months. Maybe, maybe not. Either way you won't be found until you the search engines know about you. Get your URL submitted and write the date on your calendar. This way you can at least get indexed. You do not want to submit more than once a month. The search engines will consider this spamming and will ban you from search results.

So the next question is: How do I submit my website to Google
Simply go to Google's add URL page
I've supplied a link here for you
add your web address, including the http://www.
This is important. HTTP stand for hyper text transfer protocol and simply is the way the search engines see your site. If your http has an s after it, https, it simply means that it is secure or encrypted.
Once you submit you can still continue fine tuning your website. Don't resubmit for at least 30 days.
How do you submit to Yahoo
Same idea different link

To Submit to MSN
Follow this link

There are so many others you can link to but starting with the Big 3 is a good way to get your feet wet.