Keywords

I've been exploring the benefits of multiple keyword strings. Sometimes these are called long tail keywords. What they are is keywords with adjectives to make them very narrow and specific.
Look at it from the point of view of your potential customer. Suppose you're having a party and you've decided to have a luau theme. First you type in the word party. You get 891 MILLION results. Too many
....Now you type in luau party; you get 4.7 million results. Still too many but you got rid of 886 million websites.
So now you think more specifically about what you're looking for.
You want luau confetti, luau balloons and some leis.
Let's try luau confetti; you get 276 Thousand Results. That definitely narrowed it down, but what you really want is confetti that's shaped like palm trees. What do you type in?
Either palm tree confetti, 81 thousand results
confetti shaped like palm trees 44 thousand results.
bulk palm tree confetti 19 thousand results and
green palm tree confetti bulk 4 thousand results.
We went from 891 million to 4 thousand.
A much more manageable list for both you and the customer.

Whatever you do, experiment with specific keyword phrases. You might find more customers and learn more about your own business at the same time.